55
contraceptive
Worth a lookShows searches that convert (20.8% search→purchase), but a concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 767K searches
Avg price
Great$19.31avg listing price — sweet spot $15–$100
Price range
Great$7.15–$46.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,309.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf