Is condoms profitable to sell on Amazon United States?

The niche generates $16.0M/yr across 11 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the condoms niche?

5 brands and 57 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in condoms?

Top complaints mined from reviews: Size-Overall, Durability, Sexual Wellness. The return rate is 0.0%.

When does demand for condoms peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the condoms niche?

Listings span $7.16–$32.13; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 23,489 reviews — the moat a new listing must climb.

condoms

Worth a look

Shows a $16.0M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$16.0M

$16.0M/yr · 9.6M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.43

avg listing price — sweet spot $15–$100

Price range

Good$7.16–$32.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Review moat

Bad23,489.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, condoms is a $16.0M/yr Amazon United States market (9.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

condoms market data

Units sold / yr: 800K–1.0M; avg 60,000–80,000/product
Revenue / yr: $13.9M–$17.4M; units × avg price
Conversion rate: 9.5%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 93 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

TROJAN46%
Durex34%
SKYN14%
OKAMOTO4%
LOLA2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top condoms search terms

condoms5.1M/yr +1.8%1.1% conv.
condom2.0M/yr +0.3%1.1% conv.
condom 100 pack combos625K/yr -11.8%1.6% conv.
condones539K/yr +3.3%0.7% conv.
condoms that change colors from bacteria or disease medium365K/yr -29.0%0.6% conv.
magnum179K/yr +7.2%3.7% conv.
magnum condoms162K/yr +16.7%6.6% conv.
condoms 36 count26K/yr >1,000%2.1% conv.
preservativos102K/yr -1.0%0.4% conv.
condoms magnesium glycinate x large36K/yr +67.9%5.7% conv.

All search terms

Top condoms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TROJAN Magnum Lubricated Large Condoms Comfortable and Smooth Lubricated Americas Number One Condom 36 Count Pack

TROJAN$16.914.8★18,989 rev

Durex Condoms Variety Adventure Pack Mix of Durex Extra Sensitive Smooth & Stimulating & Performax Intense Ribbed & Dotted Latex Condoms 144 Count

Durex$32.134.4★447 rev

SKYN Elite Extra Lube Condoms 36 Count Ultra-Thin Lubricated Latex-Free Condoms with Extra-Silky Lubricant

SKYN$18.134.6★78,749 rev

Condoms Ultra Fine Ribbed Dotted with Delay Lubricant Durex Performax Intense Natural Rubber Latex Condoms 12 Count Contains Desensitizing Lube for Men

Durex$7.164.4★13,846 rev

TROJAN Extended Pleasure Condoms TROJAN Condoms 12 Count

TROJAN$8.994.4★11,392 rev

Newest

by launch date

Durex Performax Intense Condoms Ultra Fine Ribbed Dotted with Delay Lubricant Natural Rubber Latex Condoms for Men 42 Count

Durex$22.3213,846 rev

1y ago

LOLA Regular Ultra Thin Latex Condoms - Ultra Thin Condoms with Silicone Based Lube for Sensitive Skin Lubricated with Natural Rubber Latex Vegan 6 Count

LOLA$10.01676 rev

1y ago

Durex Condoms Variety Adventure Pack Mix of Durex Extra Sensitive Smooth & Stimulating & Performax Intense Ribbed & Dotted Latex Condoms 144 Count

Durex$32.13447 rev

2y ago

SKYN Elite Large Condoms 36 Count Ultra-Thin Lubricated Latex-Free Condoms Longer and Wider for a More Comfortable Fit

SKYN$18.6578,749 rev

4y ago

SKYN Elite Extra Lube Condoms 36 Count Ultra-Thin Lubricated Latex-Free Condoms with Extra-Silky Lubricant

SKYN$18.1378,749 rev

4y ago

What buyers say about condoms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“the quality feels consistent and reliable”

Contraception14%

“The condoms are easy to roll on”

Value For Money10%

“Great value”

Advertised Vs Actual Product7%

“Works as advertised”

Sexual Wellness5%

“still allows you to enjoy the act”

Durability5%

“they work, it held what it was supposed to hold and did not break”

Lubrication4%

“so perfectly lubricated”

Comfort-Overall4%

“Comfortable”

Ease Of Use4%

“These were easy to put on”

Size-Overall3%

“Fits Nicely”

What buyers complain about

Size-Overall11%

“Wrong sizing”

Durability10%

“Snapping and breaking”

Sexual Wellness9%

“there was no pleasure”

Lubrication7%

“becomes more like regular lubricant”

Smell6%

“they smell like burning rubber”

Thickness5%

“Not thin enough”

Functionality-Overall4%

“we didn't get the desired effect”

Value For Money3%

“However, the price is a bit too high”

Quality-Overall2%

“Just absolutely terrible in every way”

Strength2%

“Fragile”

Common questions

Is condoms profitable to sell on Amazon United States?: The niche generates $16.0M/yr across 11 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the condoms niche?: 5 brands and 57 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in condoms?: Top complaints mined from reviews: Size-Overall, Durability, Sexual Wellness. The return rate is 0.0%.
When does demand for condoms peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the condoms niche?: Listings span $7.16–$32.13; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 23,489 reviews — the moat a new listing must climb.