Toothpaste for Pregnant Women

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.9M a year.

Searches, last 12 months

5.8M

Growth, 90 days vs prior 90

+14.1%

Conversion, latest week

7.8%

Market size, estimated

$14.9Ma year

Peak month

June2.1× the quietest month

Top search term

toms womens shoes1.4M searches a year

Listings sell for $33.21 on average, from $5.01 to $78.21. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $33.21 that is $498K to $664K a year per listing.

Average price

$33.21inside the $15 to $100 sweet spot

Price range

$5.01–$78.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$498K–$664K

Returns

0.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #249 within Loafers & Slip-Ons. It carries 11,758 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

0.3%

Average rank

#249in Loafers & Slip-Ons

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

11,758per listing

Listings tracked

50

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months