Period Underwear for Women

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

8.2M

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

1.4%

Market size, estimated

$2.5Ma year

Peak month

July1.4× the quietest month

Top search term

period underwear for women3.9M searches a year

Listings sell for $22.83 on average, from $9.08 to $54.90. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $22.83 that is $34K to $46K a year per listing.

Average price

$22.83inside the $15 to $100 sweet spot

Price range

$9.08–$54.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

$34K–$46K

Returns

3.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Lingerie. It carries 4,614 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#117in Lingerie

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

4,614per listing

Listings tracked

83

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

48 months