Mens Work Socks

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

7.7%

Market size, estimated

$2.1Ma year

Peak month

December3.3× the quietest month

Top search term

dickies socks for men483K searches a year

Listings sell for $16.64 on average, from $9.00 to $31.10. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $16.64 that is $25K to $33K a year per listing.

Average price

$16.64inside the $15 to $100 sweet spot

Price range

$9.00–$31.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

$25K–$33K

Returns

1.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #159 within Athletic Socks. It carries 25,707 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#159in Athletic Socks

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

25,707per listing

Listings tracked

111

21 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

20Amazon's first-year sales bar

Average brand age

50 months