Earrings for Men

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months

6.1M

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

2.8%

Market size, estimated

$3.2Ma year

Peak month

December1.7× the quietest month

Top search term

mens earrings1.5M searches a year

Listings sell for $18.50 on average, from $6.02 to $61.56. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At $18.50 that is $28K to $37K a year per listing.

Average price

$18.50inside the $15 to $100 sweet spot

Price range

$6.02–$61.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

$28K–$37K

Returns

1.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #351 within Jewelry. It carries 2,576 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#351in Jewelry

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,576per listing

Listings tracked

46

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

46 months