Bralettes for Women

Shoppers searched for this 24.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months

24.3M

Growth, 90 days vs prior 90

+12.1%

Conversion, latest week

0.6%

Market size, estimated

$3.7Ma year

Peak month

July1.6× the quietest month

Top search term

push up bra2.8M searches a year

Listings sell for $24.63 on average, from $9.58 to $66.47. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At $24.63 that is $25K to $31K a year per listing.

Average price

$24.63inside the $15 to $100 sweet spot

Price range

$9.58–$66.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,000–1,250

Revenue per listing a year

$25K–$31K

Returns

9.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #190 within Lingerie. It carries 8,681 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

99%

Out of stock, average day

1.1%

Average rank

#190in Lingerie

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

8,681per listing

Listings tracked

189

54 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

54

Successful launches

36Amazon's first-year sales bar

Average brand age

44 months