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22 Inch Silver Chain for Women

Fail

Demand is soft, at -6.0% this quarter, so 22 Inch Silver Chain for Women is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$112K/yr170K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
14%top-5 click share · 23 brands · 28 sellers

Flapen Score

22 Inch Silver Chain for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 22 Inch Silver Chain for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 22 Inch Silver Chain for Women market on Amazon at a glance

Shoppers on Amazon United States searched for 22 Inch Silver Chain for Women 170K times last year and spent an estimated $112K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
4.0%
Market size, estimated
$112Ka year
Peak month
December1.6× the quietest month
Top search term
16 inch silver chain for women21K searches a year

02 · Price

A sale here is worth $16.53.

Listings sell for $16.53 on average, from $4.60 to $53.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.53 that is $0 to $2K a year per listing.

Average price
$16.53inside the $15 to $100 sweet spot
Price range
$4.60–$53.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #186 within Chains. It carries 3,532 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#186in Chains
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
3,532per listing
Listings tracked
142

04 · Newcomers

9 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
9Amazon's first-year sales bar
Average brand age
49 months

Products

Top 22 Inch Silver Chain for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

28

Top-5 brand share

84%

Top 20: 99%

Top-5 click share

14%

Top 20: 38%

Open market

15%

  • Brand 161%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (17 brands, 15%)

Demand

22 Inch Silver Chain for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top 22 Inch Silver Chain for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16 inch silver chain for women21K/yr
  • 22 inch silver chain for women18K/yr
  • 20 silver chain necklace for women13K/yr
  • 22 inch sterling silver chain for women11K/yr
  • rhodium plated sterling silver chain9K/yr
  • 16 sterling silver chain for women10K/yr
  • 14 inch sterling silver chain8K/yr
  • long silver chain necklace for women12K/yr
  • 16 silver chain necklace for women8K/yr
  • 16 silver chain for women6K/yr

Reviews and returns

What reviews say buyers love and hate about 22 Inch Silver Chain for Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Chain/Key Quality”
12%of negative reviews mention “Metal Authenticity”
5.7%of orders come back
“Fake silver”
A buyer, on “Metal Authenticity”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 22 Inch Silver Chain for Women questions

Answered from the same tracked data.