2024 Top Christmas Gifts

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

0.3%

Market size, estimated

$118Ka year

Peak month

December277.5× the quietest month

Top search term

christmas presents289K searches a year

Listings sell for $24.82 on average, from $11.86 to $38.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At $24.82 that is $0 to $2K a year per listing.

Average price

$24.82inside the $15 to $100 sweet spot

Price range

$11.86–$38.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #14 within Skullies & Beanies. It carries 31,505 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#14in Skullies & Beanies

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

31,505per listing

Listings tracked

5

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months