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2.5 Tog Sleep Sack with Sleeves

Fail

An estimated 12.6% of orders come back, so 2.5 Tog Sleep Sack with Sleeves is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$25K/yr62K searches / yr
90-day growth
-48.6%search demand this quarter
Competition
59%top-5 click share · 7 brands · 10 sellers

Flapen Score

2.5 Tog Sleep Sack with Sleeves against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 2.5 Tog Sleep Sack with Sleeves is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2.5 Tog Sleep Sack with Sleeves market on Amazon at a glance

Shoppers on Amazon United States searched for 2.5 Tog Sleep Sack with Sleeves 62K times last year and spent an estimated $25K. The top 5 brands take 97% of clicks. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-48.6%
Conversion, latest week
0.9%
Market size, estimated
$25Ka year
Top search term
kaiya baby sleep sack22K searches a year

02 · Price

A sale here is worth $45.97.

Listings sell for $45.97 on average, from $22.34 to $65.20. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $45.97 that is $0 to $5K a year per listing.

Average price
$45.97inside the $15 to $100 sweet spot
Price range
$22.34–$65.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #3,649 within Baby Boys. It carries 183 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#3,649in Baby Boys
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
183per listing
Listings tracked
19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top 2.5 Tog Sleep Sack with Sleeves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

1%

  • Brand 185%
  • Brand 25%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

2.5 Tog Sleep Sack with Sleeves search demand

Weekly searches over the year. Pick a range.

900700Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top 2.5 Tog Sleep Sack with Sleeves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaiya baby sleep sack22K/yr
  • 2.5 tog sleep sack with sleeves19K/yr
  • kaiya baby3K/yr
  • long sleeve sleep sack 2.5 tog8K/yr
  • kaiya3K/yr
  • kaiya baby sleep sack 2.5 tog3K/yr
  • 2 tog sleep sack with sleeves4K/yr

Reviews and returns

What reviews say buyers love and hate about 2.5 Tog Sleep Sack with Sleeves

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
12.6%of orders come back
“even the smallest size”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 2.5 Tog Sleep Sack with Sleeves questions

Answered from the same tracked data.