1st Birthday Girl Gifts

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $775K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+11.6%

Conversion, latest week

1.8%

Market size, estimated

$775Ka year

Peak month

December1.5× the quietest month

Top search term

1st birthday girl gifts770K searches a year

Listings sell for $24.23 on average, from $6.94 to $64.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $24.23 that is $12K to $18K a year per listing.

Average price

$24.23inside the $15 to $100 sweet spot

Price range

$6.94–$64.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

2.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #195 within Baby Girls. It carries 10,691 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

1.0%

Average rank

#195in Baby Girls

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

10,691per listing

Listings tracked

27

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months