1993

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $779 a year.

Searches, last 12 months

22K

Growth, 90 days vs prior 90

-22.9%

Conversion, latest week

0.3%

Market size, estimated

$779a year

Peak month

March1.8× the quietest month

Top search term

199315K searches a year

Listings sell for $13.25 on average, from $6.85 to $24.82. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $13.25 that is $0 to $1K a year per listing.

Average price

$13.25under the $15 to $100 sweet spot

Price range

$6.85–$24.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.5%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #29,519 within Baseball Caps. It carries 815 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#29,519in Baseball Caps

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

815per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months