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1974

Fail

Shoppers spend an estimated $2K a year here, so 1974 is a Fail.

Flapen Score
27
27 / 100
Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 45
Market size
$2K/yr5K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
85%top-5 click share · 6 brands · 8 sellers

Flapen Score

1974 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 1974 is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1974 market on Amazon at a glance

Shoppers on Amazon United States searched for 1974 5K times last year and spent an estimated $2K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
1.5%
Market size, estimated
$2Ka year
Peak month
August29.9× the quietest month
Top search term
1974 birthday gifts for men5K searches a year

02 · Price

A sale here is worth $20.06.

Listings sell for $20.06 on average, from $7.02 to $36.97. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $20.06 that is $0 to $2K a year per listing.

Average price
$20.06inside the $15 to $100 sweet spot
Price range
$7.02–$36.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #2,176 within Baseball Caps. It carries 740 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#2,176in Baseball Caps
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
740per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top 1974 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 226%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

1974 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 29.9×

Reviews and returns

What reviews say buyers love and hate about 1974

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Gifting Purpose”
2.6%of orders come back
“Fun gift”
A buyer, on “Gifting Purpose”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common 1974 questions

Answered from the same tracked data.