1974
FailShoppers spend an estimated $2K a year here, so 1974 is a Fail.
- Flapen Score
- 27 / 100Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 4527
- Market size
- $2K/yr5K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 8 sellers
Flapen Score
1974 against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, 1974 is stronger. Inside it, weaker.
Market
The 1974 market on Amazon at a glance
Shoppers on Amazon United States searched for 1974 5K times last year and spent an estimated $2K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $2Ka year
- Peak month
- August29.9× the quietest month
- Top search term
- 1974 birthday gifts for men5K searches a year
02 · Price
A sale here is worth $20.06.
Listings sell for $20.06 on average, from $7.02 to $36.97. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $20.06 that is $0 to $2K a year per listing.
- Average price
- $20.06inside the $15 to $100 sweet spot
- Price range
- $7.02–$36.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #2,176 within Baseball Caps. It carries 740 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #2,176in Baseball Caps
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 740per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top 1974 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 139%
- Brand 226%
- Brand 311%
- Brand 49%
- Brand 58%
- Brand 67%
Demand
1974 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 29.9×
Reviews and returns
What reviews say buyers love and hate about 1974
We read the reviews and the return reasons for every product selling here.
“Fun gift”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 1974 questions
Answered from the same tracked data.









