1964

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months

11K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

2.0%

Market size, estimated

$4Ka year

Peak month

September4.5× the quietest month

Top search term

19648K searches a year

Listings sell for $16.54 on average, from $5.32 to $35.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $16.54 that is $0 to $2K a year per listing.

Average price

$16.54inside the $15 to $100 sweet spot

Price range

$5.32–$35.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #10,289 within Baseball Caps. It carries 623 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#10,289in Baseball Caps

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

623per listing

Listings tracked

15

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months