1964
a small market ($4K/yr) — 1964 doesn't clear our bar today.
Flapen Score
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Is 1964 profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 1964 is a $4K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
1964: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.7% over the last 90 days and 2.0% of searches end in a purchase.
$4K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 15 products
Top 1964 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vintage 1964 1965 1984 75th 70th 80th Limited Edition Adjustable Embroidered Baseball Cap (US Alpha One Size Medium 1964-Black)
- Price
- $8.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
62nd Birthday Card for Women Men - Back In 1964 Newspaper - 62 nd Happy BIRTHDAY card - 62 birthday gift for Her Him - JUMBO size - 62nd birthday decorations Dad Mom - Best gifts for 62 year old
- Price
- $7.00
- Rating
- 4.8/5
- Reviews
- 3,483
- Age
- 2y ago
RETRO CANDY YUM ~ 1964 62nd Birthday Gift Box Nostalgic Candy Assortment from Childhood for 62 Year Old Man or Woman Born 1964 Jr
- Price
- $35.11
- Rating
- 4.4/5
- Reviews
- 412
- Age
- 2y ago
Roceyang 62th Birthday Gifts for Him Her 1964 Unique Gifts for 62 Year Old Vintage Hat
- Price
- $23.30
- Rating
- 4.8/5
- Reviews
- 386
- Age
- 2y ago
62th Birthday Gifts for Men Women Limited 1964 Edition Hat Fathers Mothers Birthday Gifts for Dad Mom Grandpa Vintage 62 Year Old Baseball Cap
- Price
- $15.33
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 2y ago
Trending
90-day click momentum
Rybicag 60th Birthday Gifts for Him Her 1966 Cap for 60 Year Old Men Women Vintage Hat
- Price
- $20.02
- Rating
- 4.8/5
- Reviews
- 699
- Age
- 2y ago
Roceyang 64th Birthday Gifts for Him Her 1962 Unique Gifts for 64 Year Old Vintage Hat
- Price
- $19.96
- Rating
- 4.8/5
- Reviews
- 386
- Age
- 2y ago
Roceyang 63th Birthday Gifts for Him Her 1963 Unique Gifts for 63 Year Old Vintage Hat
- Price
- $20.17
- Rating
- 4.8/5
- Reviews
- 386
- Age
- 2y ago
Roceyang 62th Birthday Gifts for Him Her 1964 Unique Gifts for 62 Year Old Vintage Hat
- Price
- $23.30
- Rating
- 4.8/5
- Reviews
- 386
- Age
- 2y ago
62th Birthday Gifts for Men Women Limited 1964 Edition Hat Fathers Mothers Birthday Gifts for Dad Mom Grandpa Vintage 62 Year Old Baseball Cap
- Price
- $15.33
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 2y ago
Newest
by launch dateVintage 1964 1965 1984 75th 70th 80th Limited Edition Adjustable Embroidered Baseball Cap (US Alpha One Size Medium 1964-Black)
- Price
- $8.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
HAPPYPOP 1964 Birthday Gifts for Men - 62nd Birthday Gifts Ideas for Male Best Gift for 62 Year Old Man Socks for 62 Year Old
- Price
- $5.32
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 1y ago
62th Birthday Gifts For Women or Men Back In 1964 Cutting Board 62th Birthday Decorations 62Year Old Anniversary Birthday Gifts
- Price
- $19.66
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago
Rybicag 60th Birthday Gifts for Him Her 1966 Cap for 60 Year Old Men Women Vintage Hat
- Price
- $20.02
- Rating
- 4.8/5
- Reviews
- 699
- Age
- 2y ago
HAPPYPOP 61st Birthday Gifts for Women - 1964 Birthday Gifts Ideas Best Gift for 61 Year Old Woman Socks for 61 Year Old
- Price
- $5.50
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
13
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- YUNXIBASECAP26%
- Roceyang15%
- Back2Time13%
- RETRO CANDY YUM11%
- Fxbwhtey7%
- HAPPYPOP5%
1964 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
What reviews say buyers love and hate about 1964
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Great to give as a gift”
“Great quality cap”
“He has a larger than average noggin and it fits him well, easily adjustable”
“A fun card”
“Card is as described”
What buyers complain about
100% of reviews“Cost too much”
“they came damaged so cant use it as a gift”
“Very cheap and not comfy”
“Not good quality”
1964 return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 1964 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
