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1920s Wig

Fail

An estimated 18.8% of orders come back, so 1920s Wig is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$50K/yr90K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
28%top-5 click share · 28 brands · 45 sellers

Flapen Score

1920s Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 1920s Wig is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1920s Wig market on Amazon at a glance

Shoppers on Amazon United States searched for 1920s Wig 90K times last year and spent an estimated $50K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
2.5%
Market size, estimated
$50Ka year
Peak month
October6.5× the quietest month
Top search term
1920s wig25K searches a year

02 · Price

A sale here is worth $22.02.

Listings sell for $22.02 on average, from $9.11 to $38.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.02 that is $0 to $2K a year per listing.

Average price
$22.02inside the $15 to $100 sweet spot
Price range
$9.11–$38.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
18.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #1,741 within Wigs. It carries 487 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#1,741in Wigs
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
487per listing
Listings tracked
61

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top 1920s Wig products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$1K$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

45

Est. top-5 brand share

50%

Top 20: 96%

Est. top-5 click share

28%

Top 20: 65%

Open market

42%

  • Wiggy Mermaid12%
  • MEDISIFA11%
  • Kaneles10%
  • Salaibs9%
  • Amnenl8%
  • STfantasy8%

Demand

1920s Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 6.5×

Search terms

Top 1920s Wig search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 1920s wig25K/yr
  • flapper wig21K/yr
  • 1920s wigs for women16K/yr
  • 1930s wig6K/yr
  • 1920 wigs for women5K/yr
  • 1920 wig6K/yr
  • flapper wigs for women6K/yr
  • 1920 wigs for women roaring 20s5K/yr

Reviews and returns

What reviews say buyers love and hate about 1920s Wig

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Wig/Artificial Hair Quality”
17%of negative reviews mention “Size-Overall”
18.8%of orders come back
“But the wig is far too small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 1920s Wig questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data