Is 1920s Shoes profitable to sell on Amazon United States?

Flapen scores 1920s Shoes 42 out of 100 on Amazon United States, a Fail. Shoppers spend $9K a year across 90 tracked products. 0 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew -38.4% in the last 90 days.

How competitive is the 1920s Shoes niche on Amazon United States?

30 brands and 52 sellers compete in 1920s Shoes on Amazon United States. The top 5 1920s Shoes products take 24% of clicks, and the top 5 brands take 69%.

What do buyers complain about in 1920s Shoes?

1920s Shoes buyers on Amazon United States complain most about Size-Overall, Comfort-Overall, and Feet Fit. An estimated 6.1% of orders come back, which is high.

What does it cost to enter the 1920s Shoes niche?

1920s Shoes sells for $30.57 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.47 to $51.36. The average product has 1,612 reviews, the count a new listing must catch up to.

1920s Shoes

Fail

Buyers convert on only 0.1% of searches, so 1920s Shoes is a Fail.

Filters High Returns

Flapen Score: 42
42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size: $9K/yr278K searches / yr
90-day growth: -38.4%search demand this quarter
Competition: 24%top-5 click share · 30 brands · 52 sellers

Flapen Score

1920s Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 1920s Shoes is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The 1920s Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for 1920s Shoes 278K times last year and spent an estimated $9K. The top 5 brands take 69% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months: 278K
Growth, 90 days vs prior 90: -38.4%
Conversion, latest week: 0.1%
Market size, estimated: $9Ka year
Top search term: 1920s shoes32K searches a year

02 · Price

A sale here is worth $30.57.

Listings sell for $30.57 on average, from $5.47 to $51.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $30.57 that is $0 to $3K a year per listing.

Average price: $30.57inside the $15 to $100 sweet spot
Price range: $5.47–$51.36
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #417 within Athletic. It carries 1,612 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 100%
Out of stock, average day: 4.6%
Average rank: #417in Athletic
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 1,612per listing
Listings tracked: 90

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 18
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products

Top 1920s Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

24%

Top 20: 53%

Open market

28%

Brand 134%
Brand 216%
Brand 37%
Brand 47%
Brand 55%
Brand 63%

Demand

1920s Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top 1920s Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

1920s shoes32K/yr -32.1%0.2% conv.
1920 shoes women gatsby15K/yr -18.7%0.2% conv.
flapper shoes for women21K/yr -37.3%0.2% conv.
great gatsby shoes for women17K/yr -28.0%0.3% conv.
1920 shoes women23K/yr -64.1%0.3% conv.
roaring 20s shoes for women15K/yr -33.9%0.2% conv.
1930s shoes for women12K/yr -26.8%0.1% conv.
1920 shoes17K/yr -43.2%0.2% conv.
gatsby shoes women16K/yr -39.1%0.1% conv.
1920s womens shoes14K/yr -46.3%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about 1920s Shoes

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”

23%of negative reviews mention “Size-Overall”

6.1%of orders come back

“Too tight”

A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common 1920s Shoes questions

Answered from the same tracked data.

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