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1920s Mens Hat

Fail

Shoppers spend an estimated $17K a year here, so 1920s Mens Hat is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$17K/yr55K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
40%top-5 click share · 29 brands · 31 sellers

Flapen Score

1920s Mens Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 1920s Mens Hat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1920s Mens Hat market on Amazon at a glance

Shoppers on Amazon United States searched for 1920s Mens Hat 55K times last year and spent an estimated $17K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
1.7%
Market size, estimated
$17Ka year
Peak month
October3.0× the quietest month
Top search term
1920s mens hat17K searches a year

02 · Price

A sale here is worth $18.88.

Listings sell for $18.88 on average, from $9.02 to $42.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.88 that is $0 to $2K a year per listing.

Average price
$18.88inside the $15 to $100 sweet spot
Price range
$9.02–$42.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #87 within Fedoras. It carries 2,132 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#87in Fedoras
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,132per listing
Listings tracked
44

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top 1920s Mens Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

31

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

40%

Top 20: 76%

Open market

39%

  • Brand 120%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

1920s Mens Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top 1920s Mens Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1920s mens hat17K/yr
  • 1920s hats for men13K/yr
  • mens 1920s hat8K/yr
  • 1920 hats for men7K/yr
  • 1920 mens hat6K/yr
  • mens fedora hats 1920s style4K/yr

Reviews and returns

What reviews say buyers love and hate about 1920s Mens Hat

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
9.6%of orders come back
“Too big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 1920s Mens Hat questions

Answered from the same tracked data.