18 Month Pajamas
soft demand (-17.0% this quarter) — 18 Month Pajamas doesn't clear our bar today.
Flapen Score
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Is 18 Month Pajamas profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 18 Month Pajamas is a $127K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 47/100.
18 Month Pajamas: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.0% over the last 90 days and 1.9% of searches end in a purchase.
$127K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 257 products
Top 18 Month Pajamas products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Pale Blue 18 Months
- Price
- $15.44
- Rating
- 4.4/5
- Reviews
- 675
- Age
- 1y ago
Simple Joys By Carters Boys Snug-fit Footless Cotton Pajamas Baby And Toddler Sleepers Blue/Green Dino 18 Months US
- Price
- $24.31
- Rating
- 4.8/5
- Reviews
- 52,427
- Age
- 2mo ago
Gerber Baby Boys 4-Pack Footed Pajamas Bears & Trucks Grey 24 Months
- Price
- $28.66
- Rating
- 4.5/5
- Reviews
- 5,203
- Age
- 5y ago
Simple Joys by Carters Baby Boys 3-Pack Snug Fit Footed Cotton Pajamas Sleepwear dino/animals green/lion 24 Months
- Price
- $25.49
- Rating
- 4.7/5
- Reviews
- 48,657
- Age
- 2mo ago
Simple Joys by Carters Baby Girls 3-Pack Snug Fit Footed Cotton Pajamas Sleepwear floral/turtle/swan 18 Months
- Price
- $25.40
- Rating
- 4.7/5
- Reviews
- 38,559
- Age
- 2mo ago
Trending
90-day click momentum
Burts Bees Baby Organic Cotton Footed Pajamas for Girls Zipper P Sleeper Snug Fit Sleepwear with Non-Slip Bee Grips
- Price
- $24.11
- Rating
- 4.7/5
- Reviews
- 3,378
- Age
- 5mo ago
Yoofoss Toddler pajamas 100% Organic Cotton Baby Sleeper for Boys girls 2-way Zipper Footless Romper 3 Pack Baby Pjs 18 Months
- Price
- $25.90
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 2mo ago
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Pale Blue 24 Months
- Price
- $15.11
- Rating
- 4.4/5
- Reviews
- 675
- Age
- 1y ago
Simple Joys By Carters Boys Snug-fit Footed Cotton Pajamas Baby And Toddler Sleepers Blue/Green Dino 18 Months US
- Price
- $25.57
- Rating
- 4.7/5
- Reviews
- 48,657
- Age
- 2mo ago
Gerber Baby Boys 2-Pack Footed Pajamas Bear Green Stripes White 24 Months
- Price
- $14.45
- Rating
- 4.4/5
- Reviews
- 13,753
- Age
- 5y ago
Newest
by launch dateYoofoss Toddler pajamas 100% Organic Cotton Baby Sleeper for Boys girls 2-way Zipper Footless Romper 3 Pack Baby Pjs 18 Months
- Price
- $25.90
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 2mo ago
Simple Joys By Carters Boys Snug-fit Footless Cotton Pajamas Baby And Toddler Sleepers Blue/Green Dino 18 Months US
- Price
- $24.31
- Rating
- 4.8/5
- Reviews
- 52,427
- Age
- 2mo ago
Simple Joys by Carters Baby Boys 3-Pack Snug Fit Footed Cotton Pajamas Sleepwear dino/animals green/lion 24 Months
- Price
- $25.49
- Rating
- 4.7/5
- Reviews
- 48,657
- Age
- 2mo ago
Simple Joys by Carters Baby Girls 3-Pack Snug Fit Footed Cotton Pajamas Sleepwear floral/turtle/swan 18 Months
- Price
- $25.40
- Rating
- 4.7/5
- Reviews
- 38,559
- Age
- 2mo ago
Simple Joys by Carters Baby 3-pack Snug-fit Footless Cotton Pajamas Crab/Sea Creatures/Cars 24 Months
- Price
- $25.53
- Rating
- 4.8/5
- Reviews
- 52,427
- Age
- 2mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
Brands
34 rising
Sellers
32
Top-5 brand share
67%
Top 20: 95%
Top-5 click share
9%
Top 20: 27%
Open market
32%
- Gerber25%
- Simple Joys by Carter's22%
- Amazon Essentials7%
- Burt's Bees Baby6%
- Onesies Brand5%
- little planet by carter's4%
18 Month Pajamas demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top 18 Month Pajamas search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 18 month pajamas68K/yr
- 24 month pajamas boys74K/yr
- 24 month boy pajamas30K/yr
- 18 month sleepers26K/yr
- 18 month old pajamas11K/yr
- 18 month pjs13K/yr
- 12-18 month sleepers11K/yr
- 18m pajamas10K/yr
- baby pajamas 18 months7K/yr
- carters 18 month pajamas7K/yr
What reviews say buyers love and hate about 18 Month Pajamas
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Really soft”
“Fit well”
“Great quality as usual from Carter”
“Very comfortable”
“Great Material”
What buyers complain about
55% of reviews“Too big”
“Poor quality, runs way smaller than everything else from the brand”
“The material felt cheap”
“Broken zipper”
“These were a lot thinner than I expected”
18 Month Pajamas return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 18 Month Pajamas questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
