18 Month Pajamas

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months

305K

Growth, 90 days vs prior 90

-17.0%

Conversion, latest week

1.9%

Market size, estimated

$127Ka year

Peak month

November1.5× the quietest month

Top search term

18 month pajamas68K searches a year

Listings sell for $22.18 on average, from $9.52 to $44.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $22.18 that is $0 to $2K a year per listing.

Average price

$22.18inside the $15 to $100 sweet spot

Price range

$9.52–$44.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #173 within Baby Boys. It carries 12,165 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

7.3%

Average rank

#173in Baby Boys

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

12,165per listing

Listings tracked

257

90 products launched here in the last 12 months. 57 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

90

Successful launches

57Amazon's first-year sales bar

Average brand age

37 months