18 month girl shorts
Worth a lookShows a sweet-spot price point ($18.45 avg), but a small market ($17K/yr) keeps it on the watch list.
Avg price
Great$18.45avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$6.73–$31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Review moat
Good1,342.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$17K$17K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, 18 month girl shorts is a $17K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
18 month girl shorts market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $23K–$28K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 3.2%
- Avg brand age
- 27 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
17
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
32%
Top 20: 73%
Open market
18%
- The Children's Place26%
- Amazon Essentials20%
- Garanimals10%
- Witwot9%
- Gerber9%
- Resinta8%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×
Top 18 month girl shorts search terms
- 18 month girl shorts18K/yr
- 18 month shorts girl9K/yr
- 12-18 month girl shorts9K/yr
Top 18 month girl shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Baby Girls Cotton Stretch Jersey Bike Shorts Pack of 3 Navy/Pale Pink/Dots 18 Months
Amazon Essentials$12.814.7★278 rev
Gerber Baby Girls Toddler 3-Pack Pull-On Knit Shorts Pink/White/Navy 18 Months
Gerber$21.104.8★742 rev
Witwot 6 Pack Baby Girls Bike Shorts Toddler Girl Cotton Dance Short Pants for Kids Solid Athletic Summer Cloth Black/Navy/Green/Pink/White/Melon Red 18-24M
Witwot$16.224.7★209 rev
Garanimals Baby Girl Peach Dolphin Shorts - Machine-Washable Pull on Knit Shorts - Size 18 Months - Orange Pink Green - 4 Pack Set
Garanimals$23.554.9★63 rev
Resinta 4 Pack Baby and Toddler Girls Cotton Shorts Knit Shorts Solid Bike Short with Pocket and Drawstring
Resinta$17.874.8★143 rev
Newest
by launch date
Simple Joys by Carters Baby Girls Denim Shorts Pack of 2 Dark Denim/Light Denim 18 Months
Simple Joys by Carter's$19.162,175 rev
Simple Joys by Carters Baby Girls 3-Pack Bike Shorts Shorts pink/navy 18 Months
Simple Joys by Carter's$12.9113,847 rev
Garanimals Baby Girl Peach Dolphin Shorts - Machine-Washable Pull on Knit Shorts - Size 18 Months - Orange Pink Green - 4 Pack Set
Garanimals$23.5563 rev
Garanimals Baby Girl Solid Bike Shorts - Machine-Washable Kids Clothes - Size 18 Months - Black Light Grey Pink Purple - 5 Pack Set
Garanimals$19.86144 rev
Garanimals Baby Girl Black Dolphin Shorts - Machine-Washable Pull on Knit Shorts - Size 18 Months - Purple Navy Blue Light Pink Black - 4 Pack Set
Garanimals$23.4863 rev
Trending
90-day click momentum
The Childrens Place Baby-Girls and Toddler Assorted Knit Shorts Yellow Floral 4-Pack 12 Months 18 Months
The Children's Place$21.994.8★
Witwot 6 Pack Baby Girls Bike Shorts Toddler Girl Cotton Dance Short Pants for Kids Solid Athletic Summer Cloth Black/Navy/Green/Pink/White/Melon Red 4T
Witwot$15.634.7★
Garanimals Baby Girl Black Dolphin Shorts - Machine-Washable Pull on Knit Shorts - Size 18 Months - Purple Navy Blue Light Pink Black - 4 Pack Set
Garanimals$23.484.9★
The Childrens Place Pull on Denim Shorts Rose Wash 8
The Children's Place$27.064.7★
Garanimals Baby Girl Peach Dolphin Shorts - Machine-Washable Pull on Knit Shorts - Size 18 Months - Orange Pink Green - 4 Pack Set
Garanimals$23.554.9★
What buyers say about 18 month girl shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Quality and comfort great”
“The material is soft, comfortable, and feels gentle on the skin”
“These are exceptionally well made”
“Worth the money”
“The elastic weight makes it easy to put on and fits great”
“I have a little granddaughter who loves pink”
“The material is very soft and stretchy and is very comfortable on”
“They've held up well through multiple washes with no shrinking or fading”
“Very durable for my granddaughter”
What buyers complain about
“Runs a little small”
“they are more sheer than anticipated”
“Poor Quality Shorts”
“the material feels icky”
“Smells”
“not long in length for my 5 year old”
“not quite the look I was going for”
“theyre see through”
“Not very durable”
Top return reasons
Common questions
- Is 18 month girl shorts profitable to sell on Amazon United States?
- The niche generates $17K/yr across 42 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 18 month girl shorts niche?
- 14 brands and 17 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in 18 month girl shorts?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.7%.
- When does demand for 18 month girl shorts peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 6.9× the quietest.
- What does it cost to enter the 18 month girl shorts niche?
- Listings span $6.73–$31.50; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 1,343 reviews — the moat a new listing must climb.