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18 Month Fleece Footed Pajamas

Fail

Shoppers spend an estimated $44K a year here, so 18 Month Fleece Footed Pajamas is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$44K/yr142K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
13%top-5 click share · 28 brands · 26 sellers

Flapen Score

18 Month Fleece Footed Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 18 Month Fleece Footed Pajamas is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18 Month Fleece Footed Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for 18 Month Fleece Footed Pajamas 142K times last year and spent an estimated $44K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
1.4%
Market size, estimated
$44Ka year
Peak month
December2.2× the quietest month
Top search term
24 month girl pajamas17K searches a year

02 · Price

A sale here is worth $21.53.

Listings sell for $21.53 on average, from $9.32 to $43.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.53 that is $0 to $2K a year per listing.

Average price
$21.53inside the $15 to $100 sweet spot
Price range
$9.32–$43.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #111 within Baby Girls. It carries 12,216 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#111in Baby Girls
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
12,216per listing
Listings tracked
163

04 · Newcomers

40 of last year's 62 launches cleared the first-year sales bar.

62 products launched here in the last 12 months. 40 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
62
Successful launches
40Amazon's first-year sales bar
Average brand age
40 months

Products

Top 18 Month Fleece Footed Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

26

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

13%

Top 20: 35%

Open market

29%

  • Brand 120%
  • Brand 218%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

18 Month Fleece Footed Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top 18 Month Fleece Footed Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 24 month girl pajamas17K/yr
  • baby girl footless pajamas12K/yr
  • 24 months girls pajamas15K/yr
  • footless sleepers baby girl11K/yr
  • 2t footie pajamas girls13K/yr
  • 18m pajamas girls5K/yr
  • 18m girl pajamas6K/yr
  • 18month girl pajamas6K/yr
  • baby girl pjs 18-24 months5K/yr
  • pajamas for 1 year old girl5K/yr

Reviews and returns

What reviews say buyers love and hate about 18 Month Fleece Footed Pajamas

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Runs very small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 18 Month Fleece Footed Pajamas questions

Answered from the same tracked data.