18 Month Fleece Footed Pajamas
FailShoppers spend an estimated $44K a year here, so 18 Month Fleece Footed Pajamas is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $44K/yr142K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 13%top-5 click share · 28 brands · 26 sellers
Flapen Score
18 Month Fleece Footed Pajamas against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, 18 Month Fleece Footed Pajamas is stronger. Inside it, weaker.
Market
The 18 Month Fleece Footed Pajamas market on Amazon at a glance
Shoppers on Amazon United States searched for 18 Month Fleece Footed Pajamas 142K times last year and spent an estimated $44K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $44Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- 24 month girl pajamas17K searches a year
02 · Price
A sale here is worth $21.53.
Listings sell for $21.53 on average, from $9.32 to $43.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.53 that is $0 to $2K a year per listing.
- Average price
- $21.53inside the $15 to $100 sweet spot
- Price range
- $9.32–$43.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #111 within Baby Girls. It carries 12,216 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #111in Baby Girls
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 12,216per listing
- Listings tracked
- 163
04 · Newcomers
40 of last year's 62 launches cleared the first-year sales bar.
62 products launched here in the last 12 months. 40 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 62
- Successful launches
- 40Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top 18 Month Fleece Footed Pajamas products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simple Joys by Carters Baby 3-pack Snug-fit Footless Cotton Pajamas Ballerina/Moon/Bee 24 Months
- Price
- $26.31
- Rating
- 4.8/5
- Reviews
- 52,427
- Age
- 2mo ago

Onesies Brand Baby Girls Snug Fit 4-Piece Pajama Set Berries 24 Months
- Price
- $17.65
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 1y ago

Simple Joys by Carters Baby Girls 3-Pack Loose Fit Light Weight Polyester Footed Pajamas Fairy/Butterfly/Kitty 24 Months
- Price
- $21.57
- Rating
- 4.6/5
- Reviews
- 17,951
- Age
- 2mo ago

Gerber Baby-Girls 3-Pack Snug Fit Footless One-Piece Cotton Pajamas Hearts 18 Months
- Price
- $26.51
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 1y ago

little planet by carters Baby 2-Piece Pajamas Made with Organic Cotton Gray Botanical 24M
- Price
- $14.14
- Rating
- 4.8/5
- Reviews
- 838
- Age
- 2y ago
Trending
estimated 90-day click momentum
The Peanutshell 2-Pack Sleep and Play Baby Girl Clothes 12-18 Months Soft Cotton Footless Pajamas Strawberry Sweet Treats
- Price
- $21.46
- Rating
- 3.6/5
- Reviews
- 39
- Age
- 5mo ago

Burts Bees Baby Organic Cotton Footed Pajamas for Girls Zipper P Sleeper Snug Fit Sleepwear with Non-Slip Bee Grips
- Price
- $24.18
- Rating
- 4.7/5
- Reviews
- 3,378
- Age
- 5mo ago

Kuriozud Toddler Baby Girl Pajamas Set Summer Floral Short Sleeve Button Down Shirt Top and Shorts 2pcs Pjs Sets Sleepwear (Bows Pink A 18-24 Months)
- Price
- $12.68
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 4mo ago

DAUGHTER QUEEN Girls Pajamas 18-24 Months Summer PJs Giraffe Pj Sets Baby Toddler 100% Cotton Short Sleeve Jammies Polka dots Sleepwear Love Clothes Outfits 18m/Mo 24m/Mth
- Price
- $24.98
- Rating
- 4.8/5
- Reviews
- 408
- Age
- 1y ago

little planet by carters unisex-baby Baby and Toddler 2-piece Pajamas made with Organic Cotton Peaches 9 Months
- Price
- $13.00
- Rating
- 4.8/5
- Reviews
- 838
- Age
- 4y ago
Newest
by launch date
Disney Girls Frozen | Princess Minnie Mouse 6-piece Snug-fit Cotton Pajama Set Unicorn Dreams 18 Months US
- Price
- $23.93
- Rating
- 4.7/5
- Reviews
- 3,731
- Age
- 2mo ago

Simple Joys by Carters Baby 3-pack Snug-fit Footless Cotton Pajamas Ballerina/Moon/Bee 24 Months
- Price
- $26.31
- Rating
- 4.8/5
- Reviews
- 52,427
- Age
- 2mo ago

Simple Joys by Carters Baby Girls 3-Pack Loose Fit Light Weight Polyester Footed Pajamas Fairy/Butterfly/Kitty 24 Months
- Price
- $21.57
- Rating
- 4.6/5
- Reviews
- 17,951
- Age
- 2mo ago

Simple Joys by Carters Baby Girls 3-Pack Snug Fit Footed Cotton Pajamas Sleepwear floral/turtle/swan 24 Months
- Price
- $25.99
- Rating
- 4.7/5
- Reviews
- 38,559
- Age
- 2mo ago

Simple Joys by Carters Baby Girls Loose-Fit Polyester Jersey Footed Pajamas Pack of 3 Dinosaur/Strawberry 18 Months
- Price
- $25.16
- Rating
- 4.6/5
- Reviews
- 17,951
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
26
Est. top-5 brand share
67%
Top 20: 98%
Est. top-5 click share
13%
Top 20: 35%
Open market
29%
- Simple Joys by Carter's20%
- Gerber18%
- Amazon Essentials11%
- Onesies Brand10%
- little planet by carter's7%
- The Peanutshell5%
Demand
18 Month Fleece Footed Pajamas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top 18 Month Fleece Footed Pajamas search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 24 month girl pajamas17K/yr
- baby girl footless pajamas12K/yr
- 24 months girls pajamas15K/yr
- footless sleepers baby girl11K/yr
- 2t footie pajamas girls13K/yr
- 18m pajamas girls5K/yr
- 18m girl pajamas6K/yr
- 18month girl pajamas6K/yr
- baby girl pjs 18-24 months5K/yr
- pajamas for 1 year old girl5K/yr
Reviews and returns
What reviews say buyers love and hate about 18 Month Fleece Footed Pajamas
We read the reviews and the return reasons for every product selling here.
“Runs very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18 Month Fleece Footed Pajamas questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









