18 Month Christmas Dress

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

+32.1%

Conversion, latest week

0.8%

Market size, estimated

$15Ka year

Peak month

December121.3× the quietest month

Top search term

baby holiday dress9K searches a year

Listings sell for $17.89 on average, from $8.71 to $31.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $17.89 that is $0 to $2K a year per listing.

Average price

$17.89inside the $15 to $100 sweet spot

Price range

$8.71–$31.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.1%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #545 within Baby Girls. It carries 1,066 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

97%

Out of stock, average day

9.6%

Average rank

#545in Baby Girls

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,066per listing

Listings tracked

33

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months