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18 Month Boy Shirts

Fail

Shoppers spend an estimated $70K a year here, so 18 Month Boy Shirts is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$70K/yr263K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
10%top-5 click share · 40 brands · 47 sellers

Flapen Score

18 Month Boy Shirts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 18 Month Boy Shirts is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18 Month Boy Shirts market on Amazon at a glance

Shoppers on Amazon United States searched for 18 Month Boy Shirts 263K times last year and spent an estimated $70K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
1.4%
Market size, estimated
$70Ka year
Peak month
March1.3× the quietest month
Top search term
18 month boy shirts25K searches a year

02 · Price

A sale here is worth $18.49.

Listings sell for $18.49 on average, from $5.65 to $39.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.49 that is $0 to $2K a year per listing.

Average price
$18.49inside the $15 to $100 sweet spot
Price range
$5.65–$39.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #84 within Baby Boys. It carries 6,921 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#84in Baby Boys
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
6,921per listing
Listings tracked
247

04 · Newcomers

25 of last year's 97 launches cleared the first-year sales bar.

97 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
97
Successful launches
25Amazon's first-year sales bar
Average brand age
36 months

Products

Top 18 Month Boy Shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

47

Top-5 brand share

73%

Top 20: 94%

Top-5 click share

10%

Top 20: 26%

Open market

28%

  • Brand 127%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 63%

Demand

18 Month Boy Shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 18 Month Boy Shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18 month boy shirts25K/yr
  • 18 month girl shirts17K/yr
  • baby girls tops17K/yr
  • newborn shirts16K/yr
  • baby boy shirt16K/yr
  • 12 month boy shirts16K/yr
  • baby boy shirts 12-18 months18K/yr
  • camisetas para bebe12K/yr
  • 12 month girl shirts12K/yr
  • baby shirts 0-3 months13K/yr

Reviews and returns

What reviews say buyers love and hate about 18 Month Boy Shirts

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Runs smaller then actual size guide says definitely size up”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 18 Month Boy Shirts questions

Answered from the same tracked data.