18 month boy jacket
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$19.05avg listing price — sweet spot $15–$100
Price range
Great$9.97–$35.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad6,352.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, 18 month boy jacket is a $27K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
18 month boy jacket market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $19K–$24K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 13.4%
- Avg brand age
- 38 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
51
Top-5 brand share
65%
Top 20: 91%
Top-5 click share
23%
Top 20: 49%
Open market
32%
- Amazon Essentials22%
- Columbia17%
- Simple Joys by Carter's16%
- Burt's Bees Baby6%
- The Children's Place4%
- YOUNGER STAR3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.6×
Top 18 month boy jacket search terms
- 18 month girl jacket8K/yr
- 12 month boy jacket8K/yr
- 18 month boy jacket9K/yr
- 18 month jacket boy8K/yr
- 18 month jacket girls6K/yr
- 12 month jacket boy6K/yr
Top 18 month boy jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US
Columbia$18.704.8★15,623 rev
Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 18 Months
Amazon Essentials$30.294.8★305 rev
Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months
Simple Joys by Carter's$18.404.8★19,114 rev
Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 18 Months
Amazon Essentials$13.624.5★77 rev
Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 12 Months
Amazon Essentials$29.514.8★305 rev
Newest
by launch date
Rourufy Toddler Baby Boy Jacket Lightweight Windbreaker Camo Duck Zip Up Hoodie Rain Coat Camouflage Spring Fall Clothes (A Camouflage Green 12-18 Months)
Rourufy$16.648 rev
Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months
Simple Joys by Carter's$18.4019,114 rev
Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 12 Months
Simple Joys by Carter's$17.8133,494 rev
Simple Joys by Carters Kids Hooded Sweater Jacket with Sherpa Lining Outerwear Oatmeal 18M
Simple Joys by Carter's$17.0133,494 rev
Simple Joys by Carters Baby Girls Hooded Sweater Jacket with Sherpa Lining Outerwear pink 18 Months
Simple Joys by Carter's$17.3533,494 rev
Trending
90-day click momentumRourufy Toddler Baby Boy Jacket Lightweight Windbreaker Camo Duck Zip Up Hoodie Rain Coat Camouflage Spring Fall Clothes (A Camouflage Green 12-18 Months)
Rourufy$16.644.6★
Amazon Essentials Unisex Babies Hooded Sherpa Jacket Dove Grey 12 Months
Amazon Essentials$12.284.5★
AiWMGL Baby Infant Boys Girls 18 Months Winter Coat with Fold-Over Mittens Fleece Jacket Outwear Warm Clothes Overcoat Pink Bear Hooded Zipper for Kids Toddlers
AiWMGL$12.254.2★
YOUNGER STAR Toddler KidsBaby Boys Hooded Plaid Shirt Classical Shirt Hooded Jacket Fall Winter Clothes (White and Chocolate Colored Grid 12-18 Months)
YOUNGER STAR$15.034.6★
Columbia Steens Mt II Fleece Bright Indigo/Collegiate Navy 18-24 Months
Columbia$22.434.8★
What buyers say about 18 month boy jacket
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is comfortable”
“Good quality”
“Jacket is warm”
“The material is incredibly soft”
“It feels comfortable”
“Worth it”
“Cute, practical, and great for fall and winter”
“Nice light weight jacket for my girls”
“Great quality and lined nicely with fleece fabric”
“The material feels durable, well-made, and comfortable, and it has held up well”
What buyers complain about
“Run a little big”
“Breaking it in”
“I did have an issue with the first one I received because the zipper was broken”
“I didnt realize it was 100% polyester”
“Too thin”
“Its not for Fall or Winter”
“Its thin”
“If I'd known how much use it would get I would have bought another one in a different color before they were gone”
“everything sticks to it”
“the quality is low”
Top return reasons
Common questions
- Is 18 month boy jacket profitable to sell on Amazon United States?
- The niche generates $27K/yr across 94 tracked products. 12 of 37 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the 18 month boy jacket niche?
- 35 brands and 51 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in 18 month boy jacket?
- Top complaints mined from reviews: Size-Overall, Durability, Zipper Quality. The return rate is 4.6%.
- When does demand for 18 month boy jacket peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 8.6× the quietest.
- What does it cost to enter the 18 month boy jacket niche?
- Listings span $9.97–$35.29; the average listing price is $19.05 (sweet spot $15–$100). The average incumbent carries 6,353 reviews — the moat a new listing must climb.