18 Month Boy Jacket
a small market ($27K/yr) — 18 Month Boy Jacket doesn't clear our bar today.
Flapen Score
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Is 18 Month Boy Jacket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 18 Month Boy Jacket is a $27K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
18 Month Boy Jacket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.9% over the last 90 days and 3.2% of searches end in a purchase.
$27K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 94 products
Top 18 Month Boy Jacket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US
- Price
- $18.70
- Rating
- 4.8/5
- Reviews
- 15,623
- Age
- 12y ago
Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 18 Months
- Price
- $30.29
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 9mo ago
Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months
- Price
- $18.40
- Rating
- 4.8/5
- Reviews
- 19,114
- Age
- 2mo ago
Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 18 Months
- Price
- $13.62
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 9mo ago
Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 12 Months
- Price
- $29.51
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 9mo ago
Trending
90-day click momentum
Rourufy Toddler Baby Boy Jacket Lightweight Windbreaker Camo Duck Zip Up Hoodie Rain Coat Camouflage Spring Fall Clothes (A Camouflage Green 12-18 Months)
- Price
- $16.64
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 2mo ago
Amazon Essentials Unisex Babies Hooded Sherpa Jacket Dove Grey 12 Months
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 9mo ago
AiWMGL Baby Infant Boys Girls 18 Months Winter Coat with Fold-Over Mittens Fleece Jacket Outwear Warm Clothes Overcoat Pink Bear Hooded Zipper for Kids Toddlers
- Price
- $12.25
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 1y ago
YOUNGER STAR Toddler KidsBaby Boys Hooded Plaid Shirt Classical Shirt Hooded Jacket Fall Winter Clothes (White and Chocolate Colored Grid 12-18 Months)
- Price
- $15.03
- Rating
- 4.6/5
- Reviews
- 1,668
- Age
- 10mo ago
Columbia Steens Mt II Fleece Bright Indigo/Collegiate Navy 18-24 Months
- Price
- $22.43
- Rating
- 4.8/5
- Reviews
- 15,623
- Age
- 5y ago
Newest
by launch dateRourufy Toddler Baby Boy Jacket Lightweight Windbreaker Camo Duck Zip Up Hoodie Rain Coat Camouflage Spring Fall Clothes (A Camouflage Green 12-18 Months)
- Price
- $16.64
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 2mo ago
Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months
- Price
- $18.40
- Rating
- 4.8/5
- Reviews
- 19,114
- Age
- 2mo ago
Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 12 Months
- Price
- $17.81
- Rating
- 4.8/5
- Reviews
- 33,494
- Age
- 2mo ago
Simple Joys by Carters Kids Hooded Sweater Jacket with Sherpa Lining Outerwear Oatmeal 18M
- Price
- $17.01
- Rating
- 4.8/5
- Reviews
- 33,494
- Age
- 2mo ago
Simple Joys by Carters Baby Girls Hooded Sweater Jacket with Sherpa Lining Outerwear pink 18 Months
- Price
- $17.35
- Rating
- 4.8/5
- Reviews
- 33,494
- Age
- 2mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
35 rising
Sellers
51
Top-5 brand share
65%
Top 20: 91%
Top-5 click share
23%
Top 20: 49%
Open market
32%
- Amazon Essentials22%
- Columbia17%
- Simple Joys by Carter's16%
- Burt's Bees Baby6%
- The Children's Place4%
- YOUNGER STAR3%
18 Month Boy Jacket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.6×
Top 18 Month Boy Jacket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 18 month girl jacket8K/yr
- 12 month boy jacket8K/yr
- 18 month boy jacket9K/yr
- 18 month jacket boy8K/yr
- 18 month jacket girls6K/yr
- 12 month jacket boy6K/yr
What reviews say buyers love and hate about 18 Month Boy Jacket
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“The fit is comfortable”
“Good quality”
“Jacket is warm”
“The material is incredibly soft”
“It feels comfortable”
What buyers complain about
59% of reviews“Run a little big”
“Breaking it in”
“I did have an issue with the first one I received because the zipper was broken”
“I didnt realize it was 100% polyester”
“Too thin”
18 Month Boy Jacket return rate & reasons
Why buyers send it back, as a share of all return requests.
4.6%
Return rate
90%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 18 Month Boy Jacket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
