18 Month Boy Jacket
FailShoppers spend an estimated $27K a year here, so 18 Month Boy Jacket is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $27K/yr45K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 23%top-5 click share · 35 brands · 51 sellers
Flapen Score
18 Month Boy Jacket against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, 18 Month Boy Jacket is stronger. Inside it, weaker.
Market
The 18 Month Boy Jacket market on Amazon at a glance
Shoppers on Amazon United States searched for 18 Month Boy Jacket 45K times last year and spent an estimated $27K. The top 5 brands take 65% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $27Ka year
- Peak month
- October8.6× the quietest month
- Top search term
- 18 month girl jacket8K searches a year
02 · Price
A sale here is worth $19.05.
Listings sell for $19.05 on average, from $9.97 to $35.29. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $19.05 that is $0 to $2K a year per listing.
- Average price
- $19.05inside the $15 to $100 sweet spot
- Price range
- $9.97–$35.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #149 within Baby Boys. It carries 6,353 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 97%
- Out of stock, average day
- 13.4%
- Average rank
- #149in Baby Boys
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 6,353per listing
- Listings tracked
- 94
04 · Newcomers
12 of last year's 37 launches cleared the first-year sales bar.
37 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 37
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top 18 Month Boy Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
51
Top-5 brand share
65%
Top 20: 91%
Top-5 click share
23%
Top 20: 49%
Open market
32%
- Brand 122%
- Brand 217%
- Brand 316%
- Brand 46%
- Brand 54%
- Brand 63%
Demand
18 Month Boy Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.6×
Search terms
Top 18 Month Boy Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 18 month girl jacket8K/yr
- 12 month boy jacket8K/yr
- 18 month boy jacket9K/yr
- 18 month jacket boy8K/yr
- 18 month jacket girls6K/yr
- 12 month jacket boy6K/yr
Reviews and returns
What reviews say buyers love and hate about 18 Month Boy Jacket
We read the reviews and the return reasons for every product selling here.
“Run a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
First Communion Gifts for Boys
$398K/yr+223.5%
Fifa World Cup 2026 Tshirt
$177K/yr>1,000%
American Flag Hat
$764K/yr+428.8%
White Socks Men
$3.0M/yr+13.3%
American Flag Overalls
$662K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18 Month Boy Jacket questions
Answered from the same tracked data.