18 Inch Laptop Case

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

1.4%

Market size, estimated

$120Ka year

Top search term

samsonite laptop bag52K searches a year

Listings sell for $70.37 on average, from $12.86 to $321.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $70.37 that is $0 to $7K a year per listing.

Average price

$70.37inside the $15 to $100 sweet spot

Price range

$12.86–$321.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

5.5%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,963 within Briefcases. It carries 3,255 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

99%

Out of stock, average day

3.9%

Average rank

#1,963in Briefcases

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,255per listing

Listings tracked

79

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

9Amazon's first-year sales bar

Average brand age

47 months