18-24 month boy clothes
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Good$6.94–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay$112K$112K/yr · 466K searches
Review moat
Bad6,676.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 18-24 month boy clothes is a $112K/yr Amazon United States market (466K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
18-24 month boy clothes market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $159K–$199K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.2%
- Avg brand age
- 33 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
55 falling
Sellers
61
Top-5 brand share
36%
Top 20: 77%
Top-5 click share
12%
Top 20: 33%
Open market
60%
- Simple Joys by Carter's14%
- Tsultryofs7%
- Kupretty6%
- Jecson5%
- GGBNOMER5%
- Renotemy4%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -18.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top 18-24 month boy clothes search terms
- 24 months boy clothes67K/yr
- 18 month boy summer clothes19K/yr
- 18 months boy clothes summer23K/yr
- 12-18 month boy clothes summer19K/yr
- one year old boy clothes33K/yr
- 12 to 18 month boy clothes32K/yr
- 24month boy clothes29K/yr
- boy outfits 12-18 months19K/yr
- 18m boy clothes24K/yr
- baby boy clothes 24 months24K/yr
Top 18-24 month boy clothes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jecson Baby Boy Outfits Toddler Boys Clothes 18-24 Month Boy Clothes Short Sleeve Cotton Shirt Tops Joggers Casual Denim Shorts 2Pcs Clothing Set
Jecson$13.394.7★134 rev
Kupretty Baby Boy Clothes Toddler Summer Outfit Fishing T-Shirt Tees Shirt + Shorts 6 12 18 24 Months 2T 3T Clothing Set (Fish Shorts Set Blue 12-18 Months)
Kupretty$13.844.7★636 rev
Fufuriprefer Toddler Baby Boy Summer Clothes Short Sleeve Embroidery Baseball T-shirt & Plaid Shorts Set 2 Piece Outfit (Beige 12-18 Months)
Fufuriprefer$14.474.5★183 rev
FOCUSNORM Toddler Boys Summer Outfits Mamas Boy Checkerboard Short Sleeve T-Shirts Tops and Elastic Waist Shorts Clothes Sets (Checkerboard Green 18-24 Months)
FOCUSNORM$13.804.7★395 rev
Simple Joys by Carters Baby 3-pack Rompers Blue Stripe/Turquoise Dino/Grey Navy 18 Months
Simple Joys by Carter's$24.764.8★18,852 rev
Newest
by launch dateSimple Joys by Carters Baby 3-pack Rompers Blue Stripe/Turquoise Dino/Grey Navy 18 Months
Simple Joys by Carter's$24.7618,852 rev
Simple Joys by Carters Baby 3-pack Rompers Blue Stripe/Turquoise Dino/Grey Navy 24 Months
Simple Joys by Carter's$24.3918,852 rev
Simple Joys by Carters Baby Boys 6-Pack Short-Sleeve Bodysuits Bear/Construction/Rhino/Stripe 24 Months
Simple Joys by Carter's$19.3566,953 rev
Polinkety Toddler Baby Boy Summer Outfits God Says I Am Handsome Truck Tractor T-Shirt Tops Camouflage Shorts Infant Clothes (Color Black 18-24 Months)
Polinkety$15.0961 rev
Twosya Baby Boys Summer Clothes Toddler Boys Button-down Shirt Tops + Shorts Outfit 2PCS 6 Months-7 Years
Twosya$12.7982 rev
Trending
90-day click momentumTwosya Baby Boys Summer Clothes Toddler Boys Button-down Shirt Tops + Shorts Outfit 2PCS 6 Months-7 Years
Twosya$12.794.6★
Renotemy 18 Months Boys Clothes Toddler Summer Outfits for Boys Apricot Polo Shirt Green Shorts Set Breathable 2 Piece Outfits Boy Clothing Sets 18 24 Month Boy Clothes
Renotemy$13.804.6★
Jecson Baby Boy Outfits Toddler Boys Clothes 18-24 Month Boy Clothes Short Sleeve Cotton Shirt Tops Joggers Casual Denim Shorts 2Pcs Clothing Set
Jecson$13.394.7★
Tsultryofs Toddler Baby Boy Summer Clothes Letter Graphic Print Short Sleeve T-Shirt Tops and Shorts 6 12 18 24M 2 3T Set (Daddy Mommy Khaki 12-18 Months)
Tsultryofs$14.244.7★
Thorn Tree Baby Boy Summer Clothes Contrast Color Sleeveless Tops Elastic Waist Shorts Toddler Outfits Cute Set (Green 18-24 Months)
Thorn Tree$13.524.9★
What buyers say about 18-24 month boy clothes
What buyers praise and complain about, mined from review topics.What buyers love
“fits as expected”
“Excellent quality”
“Soft and cute”
“Cute & Comfy”
“Great value”
“I love the color”
“Great material”
“It is easy to wear”
“Good durable material”
“Just as described”
What buyers complain about
“it is tight”
“Poor quality”
“It came with a hole”
“The material is a little cheap”
“They give my baby blisters”
“Baby socks smelly shoes”
“Super thin”
“Deceiving”
“These wont stay on his feet”
“I was hoping for something a bit more durable that would last longer than just a short period”
Top return reasons
Common questions
- Is 18-24 month boy clothes profitable to sell on Amazon United States?
- The niche generates $112K/yr across 171 tracked products. 37 of 82 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the 18-24 month boy clothes niche?
- 55 brands and 61 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in 18-24 month boy clothes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Gap/Hole. The return rate is 2.4%.
- When does demand for 18-24 month boy clothes peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the 18-24 month boy clothes niche?
- Listings span $6.94–$31.09; the average listing price is $15.88 (sweet spot $15–$100). The average incumbent carries 6,676 reviews — the moat a new listing must climb.