13th Birthday Shirt

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

1.4%

Market size, estimated

$21Ka year

Peak month

November2.5× the quietest month

Top search term

13th birthday gifts for boys30K searches a year

Listings sell for $15.22 on average, from $5.91 to $28.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.22 that is $0 to $2K a year per listing.

Average price

$15.22inside the $15 to $100 sweet spot

Price range

$5.91–$28.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,108 within Socks. It carries 788 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#1,108in Socks

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

788per listing

Listings tracked

20

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months