13 Going on 30 Dress
high returns (18.3%) — 13 Going on 30 Dress doesn't clear our bar today.
Flapen Score
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Is 13 Going on 30 Dress profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 13 Going on 30 Dress is a $62K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct. Verdict: Skip it — 35/100.
13 Going on 30 Dress: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.6% over the last 90 days and 1.2% of searches end in a purchase.
$62K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top 13 Going on 30 Dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Womens Vintage Print Semi-Sheer Sheath Dress 2004s Fashion Bodycon Mini Slip Dress Retro Bandana Print Fitted Strap Dress (Green M)
- Price
- $19.20
- Rating
- 4.1/5
- Reviews
- 1,466
- Age
- 5y ago
MyheroCos 13 Going On 30 Cosplay Necklace Sparkly Green Butterfly Choker Necklace Pendant Women Halloween Jewelry Accessories (Necklace One Size)
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 1y ago
MyheroCos Womens 13 Going On 30 Rainbow Sexy Mini Dress Vintage Print Bodycon Dress Multicolor Cut-Out Dress-XL
- Price
- $19.57
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 4y ago
13 Going On 30 Cosplay Costume Jenna Dress Cute Retro Strap Dress Green
- Price
- $19.23
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 4y ago
Womens Vintage Print Semi-Sheer Sheath Dress 2004s Fashion Bodycon Mini Slip Dress Retro Bandana Print Fitted Strap Dress (Teal Small)
- Price
- $19.34
- Rating
- 4.1/5
- Reviews
- 1,466
- Age
- 5y ago
Trending
90-day click momentum
YooAurvox 3 Pack Girls Short Sleeve Dress Summer Kids V Neck A Line Swing Skater Twirl T-Shirt Dresses for Casual Party(Black White Blue 13-14 Years)
- Price
- $37.53
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 6mo ago
SHENHE Girls Smocked Ruched A Line Swing Dress Layered Tie Shoulder Flowy Cami Short Dress Black 13 Years
- Price
- $29.42
- Rating
- 4.4/5
- Reviews
- 920
- Age
- 1y ago
Womens Vintage Print Semi-Sheer Sheath Dress 2004s Fashion Bodycon Mini Slip Dress Retro Bandana Print Fitted Strap Dress (Teal Small)
- Price
- $19.34
- Rating
- 4.1/5
- Reviews
- 1,466
- Age
- 5y ago
Womens 13 Going On 30 Costume Jenna Rink Mini Slip Dress Vintage Strap Dress (XXXL) Green
- Price
- $20.00
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 4y ago
13 Going On 30 Cosplay Costume Jenna Dress Cute Retro Strap Dress Green
- Price
- $19.23
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 4y ago
Newest
by launch dateYooAurvox 3 Pack Girls Short Sleeve Dress Summer Kids V Neck A Line Swing Skater Twirl T-Shirt Dresses for Casual Party(Black White Blue 13-14 Years)
- Price
- $37.53
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 6mo ago
13 Retro 2004s Fashion Going On 30 30th Birthday Dress for Women Outfit Jenna Green Rink with Butterfly Necklace y2k Costume Plus Size 12-14
- Price
- $18.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Y2k Rainbow Dress for Women Spaghetti Strap Vintage Bodycon Mini Dress 13 Going On 30 Party Club Dresses(Green S)
- Price
- $18.91
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago
Luckinbaby Y2k Rainbow Dress for Women Spaghetti Strap Vintage Bodycon Mini Dress 13 Going On 30 Party Club Dresses(Green L)
- Price
- $19.11
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago
Womens 13 Going On 30 Jenna Rink Retro Rainbow Stripe Sexy Cut-Out Dress Summer Backless Sleeveless Party Costume Outfit (XX-Large)
- Price
- $18.56
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
14
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
14%
- MyheroCos37%
- Honganda26%
- MelangCos8%
- Luckinbaby7%
- Seawhisper5%
- YooAurvox3%
- Open — no brand owns it (6 brands, 14%)
13 Going on 30 Dress demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 10.9×
Top 13 Going on 30 Dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 13 going on 30 dress219K/yr
- 13 going on 30 outfit18K/yr
- 13 going on 30 dress plus size5K/yr
- 13 going on 30 costume19K/yr
What reviews say buyers love and hate about 13 Going on 30 Dress
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Perfect fit”
“Good quality and fit for smaller chested people”
“Exactly like the picture”
“Very comfortable and looked great in my pictures”
“Good for the money”
What buyers complain about
72% of reviews“Came and fit differently than I thought”
“Not the best quality”
“It's a bit fragile”
“My only complaint is that although I wear a small my chest is full therefore”
“Cheap Fabric”
13 Going on 30 Dress return rate & reasons
Why buyers send it back, as a share of all return requests.
18.3%
Return rate
82%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 13 Going on 30 Dress questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
