13 Going on 30 Dress

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

260K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

1.2%

Market size, estimated

$62Ka year

Peak month

October10.9× the quietest month

Top search term

13 going on 30 dress219K searches a year

Listings sell for $20.46 on average, from $8.46 to $37.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.46 that is $2K to $5K a year per listing.

Average price

$20.46inside the $15 to $100 sweet spot

Price range

$8.46–$37.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

18.3%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9,139 within Dresses. It carries 338 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#9,139in Dresses

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

338per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months