12 Month Clothes

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

+30.4%

Conversion, latest week

0.7%

Market size, estimated

$25Ka year

Peak month

October5.8× the quietest month

Top search term

carters 18 month boy clothes13K searches a year

Listings sell for $17.60 on average, from $6.94 to $44.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.60 that is $0 to $2K a year per listing.

Average price

$17.60inside the $15 to $100 sweet spot

Price range

$6.94–$44.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #211 within Baby Boys. It carries 9,464 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

5.7%

Average rank

#211in Baby Boys

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

9,464per listing

Listings tracked

134

68 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

68

Successful launches

35Amazon's first-year sales bar

Average brand age

32 months