10th Birthday Shirt

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

2.9%

Market size, estimated

$68Ka year

Peak month

February1.6× the quietest month

Top search term

10th birthday shirt99K searches a year

Listings sell for $14.90 on average, from $5.82 to $18.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.90 that is $0 to $1K a year per listing.

Average price

$14.90under the $15 to $100 sweet spot

Price range

$5.82–$18.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,282 within Tops, Tees & Blouses. It carries 289 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#1,282in Tops, Tees & Blouses

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

289per listing

Listings tracked

66

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

3Amazon's first-year sales bar

Average brand age

22 months