10l backpack
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$45.60avg listing price — sweet spot $15–$100
Price range
Great$17.54–$106.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Market size
Okay$200K$200K/yr · 492K searches
Review moat
Okay3,227.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad8.0%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 10l backpack is a $200K/yr Amazon United States market (492K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
10l backpack market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $182K–$228K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #839
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 3.7%
- Avg brand age
- 38 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
100
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
31%
Top 20: 65%
Open market
6%
- The North Face86%
- Carhartt2%
- adidas2%
- Amazon Basics2%
- Osprey1%
- SKYSPER1%
- Open — no brand owns it (10 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +17.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×
Top 10l backpack search terms
- north face crossbody bag64K/yr
- north face sling bag58K/yr
- 10l backpack54K/yr
- northface crossbody bag56K/yr
- north face mini backpack32K/yr
- 12l backpack21K/yr
- north face tote bag26K/yr
- north face sling20K/yr
- mini north face backpack18K/yr
- the north face crossbody bag17K/yr
Top 10l backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Berkeley Field Bag | Water Repellent Finish Vintage Style Travel Essential Sling Holds Water Bottles Phones & Keys TNF Black/Mineral Gold-NPF One Size
The North Face$39.304.7★1,355 rev
The North Face Borealis Sling Bag - Crossbody Bag Water Repellent Adjustable Strap Multiple Compartments TNF Black/TNF White-NPF One Size
The North Face$57.424.5★2,232 rev
The North Face Borealis Mini Backpack TNF Black/TNF Black-NPF One Size
The North Face$58.214.4★3,369 rev
The North Face Womens Isabella Sling - Slim Carry Crossbody Bag with Large Main Compartment Water-Repellent Finish TNF Black Light Heather/Burnt Coral Metallic-NPF One Size
The North Face$44.924.6★833 rev
The North Face Jester Crossbody Bag - Water-Repellent Sling Bag Multiple Carry Options Adjustable Bungee Support Twilight Galaxy/Blue Flax One Size
The North Face$26.194.6★4,037 rev
Newest
by launch dateThe North Face Jester Crossbody Bag - Water-Repellent Sling Bag Multiple Carry Options Adjustable Bungee Support Twilight Galaxy/Blue Flax One Size
The North Face$26.194,037 rev
The North Face Berkeley Crossbody Bag | Adjustable Strap Water-Repellent Finish Internal Divider & External Pocket Stone Slab One Size
The North Face$36.991,177 rev
The North Face Jester Crossbody Bag - Water-Repellent Sling Bag Multiple Carry Options Adjustable Bungee Support Lali Guran/Rhododendron One Size
The North Face$28.044,037 rev
The North Face Borealis Sling Bag - Crossbody Bag Water Repellent Adjustable Strap Multiple Compartments Desert Stone/Stone Slab/Ember Soil One Size
The North Face$61.522,232 rev
The North Face Jester Crossbody Bag - Water-Repellent Sling Bag Multiple Carry Options Adjustable Bungee Support Coral Crush Light Heather/Coral Crush One Size
The North Face$33.814,037 rev
Trending
90-day click momentumThe North Face Jester Crossbody Bag - Water-Repellent Sling Bag Multiple Carry Options Adjustable Bungee Support Twilight Galaxy/Blue Flax One Size
The North Face$26.194.6★
The North Face Berkeley Crossbody Bag | Adjustable Strap Water-Repellent Finish Internal Divider & External Pocket Stone Slab One Size
The North Face$36.994.6★
The North Face Womens Borealis Commuter Laptop Backpack TNF Black/TNF White One Size
The North Face$92.694.7★
The North Face Jester Crossbody Bag TNF Black One Size
The North Face$29.684.6★
The North Face Borealis Sling Bag - Crossbody Bag Water Repellent Adjustable Strap Multiple Compartments Gardenia White/TNF Black One Size
The North Face$50.734.5★
What buyers say about 10l backpack
What buyers praise and complain about, mined from review topics.What buyers love
“great fit and exactly as described”
“great build quality”
“Great deal”
“The material feels durable”
“easy to carry”
“Lots of space”
“Sturdy, comfortable”
“Lightweight with lots of room”
“Lots of pockets”
“looks just like the pictures”
What buyers complain about
“Too small”
“Strap is too short”
“Overpriced”
“Small and uncomfortable”
“Extremely poor-quality bag”
“Broken after 2 months”
“material feels different”
“Inconvenient inside pocket”
“Poorly designed”
“Small and zippers stuck”
Top return reasons
Common questions
- Is 10l backpack profitable to sell on Amazon United States?
- The niche generates $200K/yr across 72 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the 10l backpack niche?
- 16 brands and 100 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in 10l backpack?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Value For Money. The return rate is 8.0% — above our launch gate.
- When does demand for 10l backpack peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the 10l backpack niche?
- Listings span $17.54–$106.73; the average listing price is $45.60 (sweet spot $15–$100). The average incumbent carries 3,227 reviews — the moat a new listing must climb.