70
wax strips
Launch itA $4.6M/yr market growing +17.1% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$4.6M$4.6M/yr · 3.5M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Avg price
Okay$10.69avg listing price — sweet spot $15–$100
Price range
Okay$3.60–$19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,086.12avg incumbent reviews — the moat a new listing must climb