70
under eye patches
Launch itA $18.5M/yr market growing +0.1% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$18.5M$18.5M/yr · 15.0M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Price range
Good$4.22–$44.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,796.56avg incumbent reviews — the moat a new listing must climb