70
tanning lotion
Worth a lookShows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.1M$6.1M/yr · 5.0M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$21.90avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Great$7.15–$44.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,895.88avg incumbent reviews — the moat a new listing must climb