73
tanning drops
Launch itA $2.3M/yr market growing +7.9% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 1.2M searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$26.91avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$9.05–$117.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,809.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.9%90-day search growth — must beat 0% to launch