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54

surface shampoo

Worth a look

Shows a sweet-spot price point ($47.15 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 30Growth 57Conversion 86Competition 45Returns 90Price range 74Avg price 94Brand share 0Review moat 69Quality gap 53

Avg price

Great$47.15

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$15.40–$129.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good732.76

avg incumbent reviews — the moat a new listing must climb

Growth

Good+30.9%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$134K

$134K/yr · 29K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

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