77
sunscreen
Launch itA $40.3M/yr market growing +72.8% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$40.3M$40.3M/yr · 28.7M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Growth
Great+72.8%90-day search growth — must beat 0% to launch
Price range
Great$4.64–$55.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.96avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,992.65avg incumbent reviews — the moat a new listing must climb