73
sunscreen stick
Launch itA $3.7M/yr market growing +125.0% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.7M$3.7M/yr · 1.8M searches
Growth
Incredible+125.0%90-day search growth — must beat 0% to launch
Avg price
Good$14.32avg listing price — sweet spot $15–$100
Price range
Good$5.72–$33.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,981.15avg incumbent reviews — the moat a new listing must climb