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spf lip balm
Launch itA $3.7M/yr market growing +103.0% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$3.7M$3.7M/yr · 2.7M searches
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Growth
Great+103.0%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Good$3.12–$26.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.98avg listing price — sweet spot $15–$100
Review moat
Bad9,883.09avg incumbent reviews — the moat a new listing must climb