51
shimmer lipstick
Worth a lookShows low returns (1.3%), but soft demand (-9.9% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.11avg listing price — sweet spot $15–$100
Price range
Good$1.06–$38.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$106K$106K/yr · 248K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,857.39avg incumbent reviews — the moat a new listing must climb