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purple color depositing shampoo

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 37Conversion 51Competition 50Returns 95Price range 75Avg price 56Brand share 0Review moat 15Quality gap 86

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$8.67–$34.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.75

avg listing price — sweet spot $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Market size

Okay$174K

$174K/yr · 331K searches

Review moat

Bad22,891.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

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