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purple color depositing shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.67–$34.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Market size
Okay$174K$174K/yr · 331K searches
Review moat
Bad22,891.87avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand