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58

orange nail polish

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 95Conversion 50Competition 77Returns 97Price range 5Avg price 20Brand share 50Review moat 19Quality gap 73

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+121.9%

90-day search growth — must beat 0% to launch

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Market size

Bad$87K

$87K/yr · 298K searches

Avg price

Bad$7.34

avg listing price — sweet spot $15–$100

Review moat

Bad14,500.81

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$1.08–$15.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

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