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orange nail polish
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+121.9%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Bad$87K$87K/yr · 298K searches
Avg price
Bad$7.34avg listing price — sweet spot $15–$100
Review moat
Bad14,500.81avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.08–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending