57
native shampoo only
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Price range
Great$8.67–$35.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$717K$717K/yr · 376K searches
Avg price
Good$14.13avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,458.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand