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molton brown hand soap
Worth a lookShows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$37.71avg listing price — sweet spot $15–$100
Price range
Incredible$28.86–$55.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good603avg incumbent reviews — the moat a new listing must climb
Market size
Good$415K$415K/yr · 89K searches
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand