75
mineral sunscreen spray
Launch itA $3.8M/yr market growing +183.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Growth
Incredible+183.8%90-day search growth — must beat 0% to launch
Market size
Incredible$3.8M$3.8M/yr · 1.8M searches
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.85avg listing price — sweet spot $15–$100
Price range
Good$5.72–$39.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,242.92avg incumbent reviews — the moat a new listing must climb