53
le labo another 13
Worth a lookShows low returns (0.1%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great156.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great$69.26avg listing price — sweet spot $15–$100
Price range
Good$12.88–$160.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$257K$257K/yr · 290K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale