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kids lip gloss
Worth a lookShows low returns (0.6%), but soft demand (-13.4% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$1.13–$33.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$294K$294K/yr · 570K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.89avg listing price — sweet spot $15–$100
Review moat
Bad7,303.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.4%90-day search growth — must beat 0% to launch