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keratin hair treatment
Launch itA $3.0M/yr market growing +8.4% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$3.0M$3.0M/yr · 3.0M searches
Avg price
Incredible$33.51avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$9.54–$94.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,396.17avg incumbent reviews — the moat a new listing must climb