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kerastase
Launch itA $36.0M/yr market growing +101.8% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$36.0M$36.0M/yr · 10.9M searches
Price range
Incredible$26.35–$76.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.08avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Growth
Great+101.8%90-day search growth — must beat 0% to launch
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,148.84avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand